Saatchi & Saatchi
background & objective
To promote Black Friday in 2018, I was task to create a campaign called 'Light Up Black Friday.' The campaign included concepting and designing for social platforms, like Pinterest, Instagram, and Facebook.
My role was as a senior designer for this project. For the concept 'Light Up ', I used the neon elements to bring it to life. In the visual, the product hero mimics a star perform standing under the light on the stage. This was the execution that made the promotion stand out.