Toyota

Saatchi &Saatchi
Los Angeles

background & objective 

Toyota is a well-established brand that supports a multitude of events yearly from sports, music, the arts, social responsibility to racing. However, whenever Toyota participated in these events its visuals would change, creating inconsistency in its branding. Our task was to create a unified brand for Toyota’s events that stood out from its competitors.

idea

We created lines of movement to represent Toyota. These lines remind its audience of the joys of driving: speed, movement,
and freedom.

my role

I created a roadmap for how Toyota could brand their future sponsored events. I proposed the strategy, concepts, and designs for Toyota and then prototyped print ads, merchandise, applications, and event visuals to represent the company’s spirit.

category

Campaign

TVC

Outdoor

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