background & objective
As the word implies, Nodel means no model. We advocate a brand that caters to every male regardless of their body type.
We recognize that everyone can look stylish with a little help from Nodel.
We wanted to bring an unknown Chinese fashion label ’KON’ into the American market, as it is a brand that suits the Nodel philosophy. We decided to build an online fashion platform, which sells a diverse range of designer brands including KON.
Nodel will be guiding males to discern iconic style, art, adventure, culture, and travel and inspire them to be more stylish. To keep things interesting, we also offer an outfit advice service and inform readers on how men from different industry put their looks together, from explorers, artists, technologist to entrepreneurs.odel will be guiding males to discern iconic style, art, adventure, culture and travel and inspire them to be more stylish.
Being a business partner of ‘KON’, I helped them to create the strategy and develop the website.