background & objective
In 2017, Saatchi LA pitched a new client, ASICS, a hip new shoe brand. The new campaign they created was called ‘I MOVE ME.,’ which sought to promote the versatility of ASICS footwear through empowering images of different athletes wearing the shoes. The resulting photographs feature six sports influencers with creative typography to emphasize the campaign message.
My role was as an art director/designer for the print and outdoor aspects of the campaign. I choreographed the photoshoot and produced the original types that sought to express the dynamic movement of the athletes in the photographs.