We found that in China, it is difficult to get a cab or take public transport for pregnant women when they need to go to the hospital. We created this app, which provides a shuttle service that picks up pregnant women at their location and takes them to their hospital for check-ups. We knew that this app would not only solve a serious problem that pregnant women were facing but that it would also send a very positive message about the Anmum brand.
As a senior art director, I proposed the concept, design execution, and app development. I created the app’s pastel color scheme and cute animation.
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